Communication & Media Studies

Program Objective

The Department of Media and Communication Studies aims to provide students with a deep understanding of the relationship between media, communication, and social change. The program offers a comprehensive foundation in communication theories, media ethics, digital media tools, and media production, preparing students for professional careers in various fields within the media sector. It seeks to develop students’ critical thinking, creative production, and analytical skills to equip them for current and future developments in the field of media.

Key Program Learning Outcomes

Students who successfully complete the Media and Communication Studies program will acquire the following core competencies:

• Communication Theories and Practices: The ability to understand and apply communication theories to contemporary events and media practices.
• Media Production and Design: Practical knowledge and experience in producing, editing, and distributing content across various media platforms.
• Digital Media Literacy: Proficiency in using digital media tools and the ability to analyze new forms of media effectively.
• Critical Thinking and Analysis: Skills to critically evaluate media content and analyze its societal impact with a reflective and analytical approach.
• Media Ethics and Law: An understanding of media ethics and legal regulations, with an awareness of responsible information dissemination and ethical media production.

Graduate Employment Profiles

Graduates of the Media and Communication Studies program are equipped with the knowledge and skills to pursue careers across a wide range of sectors. Possible career paths include:

• Media Organizations: Positions such as editors, journalists, producers, and content managers in newspapers, magazines, television, radio, and digital media platforms.
• Advertising and Public Relations: Careers in creative direction, public relations consultancy, and brand management in advertising agencies and corporate communication units.
• Digital Marketing: Roles in social media management, digital content creation, and developing online marketing strategies.
• Corporate Communication: Strategic communication planning and internal/external communication roles within private and public sector organizations.
• Film and Television Industry: Creative roles such as screenwriting, producing, and directing in film and television production.
• Academic Careers: Opportunities for teaching and conducting research in the field of media and communication studies.